La New

Day 3- La New Footwear Manufacturing company

-Handcrafted quality shoes

-Customized to each customer's needs; caters to colour, style, comfort and health issues;
Health design footwear, catering to health issues such as flatfoot
Triple density soles which aim to absorb shock and propel legs forward

-Focus on comfort and breath-ability

-Market focus: almost all groups, including working adults, outdoors people, mothers, and sportspeople

-Foot research centre, call center for after-sales service and multiple Quality Control tests, so customers are assured of receiving service, technological support and top quality footwear

-Also sells footwear related products- such as anti-bacterial/ anti-odor socks

-ISO 9001 ceritfications

-Promotions and events: Walking activity to test La New products and inculcate healthy habit of walking

- Marketing: Commercials endorsed by celebrities.



My biggest takeaway:



- Focus on quality of footwear: careful selection of best materials, accurate foot measurements of each customer which ensures service standards
- Customer-centric: focus on specialised needs of customers, caters to health issues of customers
- Fusion of science, technology with product and service
- Diversity of shoes- which allows a larger market size
- Active involvement of communitry through events like walkathons

Images from main La New website: http://www.lanew.com.tw/